Welcome to the Energise guide on pay per click advertising. Paid ads whether they be display advertisements that show an image, or search ads that are shown in amongst the web pages of a search result page on Google or Bing, are sometimes considered to be a bit of a dark art.
Many times our clients have previously not tried using them, believing them to be “too expensive” or “not very effective”. In truth, paid advertising in one form or another is now the only way to scale your business.
Lets consider the alternatives…
The Sales Automation Secret
