So many times have I heard the rumour “email is dead”. Well for all the businesses that we run email marketing for, I can categorically say that done right… email marketing has a higher return on ad spend than any other avenue of digital marketing.
Why? Because the prospect is that much closer to doing business with you. If someone has given you their email address, they have expressed a positive indicator of trust. There is a bond there. No one likes spam. Your prospect has said “I give you permission to send me more stuff”. i.e. they want to hear from you.